Using press releases in search engine marketing

Newsworthy press releases help your business. What if you could get traffic and better rankings, too? The four easy steps outlined in this article help you get results

Newsworthy press releases that are optimized with keyword-rich content are invaluable to your business. If properly optimized, press releases add the potential for increased traffic to your site from clients searching for your product and business, provide improved rankings overall and in News search engines, and increase your chances of additional press.

They may even enhance backlinks (links back to your site). Press releases also increase your brand awareness.

Once you release the press release over the wire, make sure to publish it on your website as well for double the impact. Not only is this smart for optimization purposes, it is good PR strategy as well.

Here’s How to optimize your release for the search engines:

Why not get extra benefits from your press release? Add four simple steps and have a search engine optimized press release. It’s simple. Follow the normal process for writing a release with the following additions:

1. Research keywords for your target audience/subject matter
2. Add keywords to the press release to create keyword-rich content
a. Add keywords to your H1 header tag
b. Add keywords strategically within your press release copy
c. Add keywords in links back to your site
3. Make sure density levels are appropriate (I recommend an 8-15% overall density)
4. Make sure your optimize the first 250 words of your content